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Claw Vending Machine is also known as toy machine. It is popular in video arcades, restaurants, supermarket, theatres and other places. Claw machines are also known as skill cranes. Claw machines provide control over their game by the player, together with the thrill and excitement. The peoples of all ages enjoy with claw machines.
In order for these games to remain profitable for the operator of the machine as well as enjoyable to the player, these machines must be operated correctly. This means keeping the game well lit, clean inside and out, toys or plush animals well placed and organized and most importantly, making sure that the game provides the correct amount of winnings to the player.
These machines must be viewed as a vending machine, dispensing product out at a profitable rate for the operator while providing adequate reward for the player. The player puts coins into the machine, which then allows the player to manipulate a joystick that controls the claw for a short period of time, usually 15 or 30 seconds.
Generally the machine is most profitable when it gives out a winning percentage to revenue of 30-35%. The machine should give back to the player merchandise equivalent to one third the value of the total machine revenue. If the machine takes in $100 then the prizes dispensed should be equal in value to $30 to $35.00.
This is important that operating the game is choosing the right prizes to dispense. The player must perceive a value in playing the game. Since we are targeting a large group of the population; both men and women, children and adults, it is imperative that we choose large, high quality, licensed or highly recognizable toys. It is also important to change these with new product on a regular basis so repeat customers do not lose interest with the same product over time.
An alternate of the machine popular in arcades is the two button version: one marked with a forward arrow, one with a right arrow. The crane starts near the front, left side of the machine and the user presses first the forward button to move the crane towards the back of the cabinet. Once the button is released the crane stops moving and the button cannot be used again, thus requiring the user to judge depth accurately in one attempt.
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